"A Certain Drink Campaign" (とある飲料の販促活動).
The latest campaign will begin on the 11th till the 24th of October, lasting as long as the other campaigns before this.
Similar to previous campaigns held by Lawson, one must guzzle down loads of selected drinks to earn points, which in return may grant them a get a shot at the lottery-based system to win one of the following prizes;
A course: Biting Index Plush Hat
B course: Mikoto's Gekota Pajamas
C course: Original Illustrated Design Telephone Card
D course: Original Illustrated Design Sleeping Pillow (I want that Kanzaki Kaori pillow!!!)
E course: A Certain Prepaid Card
F course: Clear File
G course: Gekota Mask
Ponta course: Original Illustrated Prepaid Card
For more information, please head over to the Lawson campaign website.